People no longer ask their questions only on Google — they ask ChatGPT, Gemini or Perplexity too. These assistants assemble answers from sources they trust. The question is: is your website one of them?

SEO, AIO and GEO: three members of one family

SEO aims to rank your site higher in search results. AIO (AI Optimization) and GEO (Generative Engine Optimization) aim for AI models to understand your brand correctly and cite you in their answers. Good news: solid SEO foundations are half of AIO and GEO.

What does AI look at?

• Clarity: short, direct paragraphs that answer the question.
• Structure: logical headings, lists and tables.
• Trust: author info, recent dates, real-world signals like address and contact.
• Structured data: schema markup such as Organization, Service and FAQPage.

6 steps you can take today

1. Add an FAQ section with FAQ schema to your service pages.
2. Answer “what, for whom, where” in the first paragraph of every page.
3. Keep your business details (name, address, phone) consistent everywhere.
4. Add an llms.txt file to your site root to give AI bots a short summary.
5. Update your content regularly and keep dates visible.
6. Make sure your robots.txt doesn’t accidentally block AI crawlers.

In the AI era, the winner isn’t the brand that writes the most — it’s the one that offers the clearest, most trustworthy, best-structured information.

What’s built into the Vimo theme?

The platform behind this site ships with schema markup, hreflang tags, a bilingual sitemap and an automatically generated llms.txt. If you’d like a similar foundation for your brand, talk to our team.